Dasgupta, Rajkumar, and Harish Pareek. “Brand Pruning - A Wisely Used Tool in the Marketers’ Arsenal”. Indian Journal of Marketing 40, no. 1 (January 1, 2010): 3–13. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37120.