Shukla, Kedar, and Amol Raut. “A Study of Emerging Trends and Challenges in Air-Conditioning Industry in India”. Indian Journal of Marketing 40, no. 2 (February 1, 2010): 41–48. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37207.