Goswami, Susobhan, and Nataraj Balasubramanian. “Demystifying the Antecedents of Brand Advocacy : Mediating the Role of Brand Love and Brand Passion”. Indian Journal of Marketing 52, no. 8 (August 1, 2022): 26–40. Accessed October 22, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/171222.