Lather, Anu Singh, Abha Kumar, and Shilpa Jain. “Perception of Work Culture and Its Impact on Performance in DMRC”. Indian Journal of Marketing 42, no. 8 (August 1, 2012): 27–33. Accessed January 20, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37566.