Venkatarama Raju, D., and S. Saravanan. “A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State”. Indian Journal of Marketing 35, no. 3 (March 26, 2005). Accessed October 24, 2025. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34178.