Uppal, Arhita, Sonali Banerjee, Vaishali Agarwal, and Priyanka Chadha. “Smart Immersion in Marketing : A Study of Technology Convergence and Purchase Intention”. Indian Journal of Marketing 56, no. 4 (April 15, 2025): 10–29. Accessed April 22, 2026. https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175975.