1.
Goel D, Gupta A, Verma N, Sinha M. Consumer Response to Shrinkflation : Evidence from the FMCG Market in Delhi-NCR. ijom [Internet]. 2026 Oct. 8 [cited 2026 Oct. 9];56(10):8-28. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/176110