Subrahamanya Sharma VV, Kasturi R. An Application of Attribution in Consumer Decision Making and Defense Against Post Purchase Dissonance - A Study of Rural Consumer Behaviour. ijom [Internet]. 2004 Aug. 19 [cited 2025 Dec. 12];34(5). Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36059