Matai R, Bhat AK. Underlying Dimensions of Purchase Decision Process for Consumer Durables: A Confirmation of the Customer - Value Hierarchy Model. ijom [Internet]. 2012 May 19 [cited 2025 Oct. 10];43(5):16-23. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36383