Makkar U, Gupta M, Kumar S. Marketing Support System for Small Scale Industries : will it be Able to Withstand the Impact of Globalisation?(with Special Reference to Nsic). ijom [Internet]. 2004 Feb. 25 [cited 2026 Jan. 21];34(2). Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34111