Yadav S, Siraj S. Mall Patronage Behaviour: Understanding the Inter-Linkages Between Shopping Motives, Shopper Demographics, and Shopping Behaviour. ijom [Internet]. 2014 Nov. 1 [cited 2026 Jan. 20];44(11):36-48. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80112