1.
Srivastava M, Bhanot D, Tamhane T. Rebranding of German Bakery, Pune: A Case Study. ijom [Internet]. 2014 Sep. 1 [cited 2026 Jan. 20];44(9):54-60. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/80123