Prakash HS, Begum M. Rural Consumers’ Factors of Influence, Place of Influence, and Decision Making Process : An Exclusive Model Based Study. ijom [Internet]. 2016 Dec. 1 [cited 2025 Oct. 25];46(12):11-27. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/106744