Ganapathi R, Sannasi S. Rs.60,000 Crores:Will the Magic Number Solve the Plight of the Indian Farmers?. ijom [Internet]. 2009 Feb. 26 [cited 2026 Jan. 20];39(2):13-6. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/36901