1.
Bhattacharyya PR, Mazumdar S. Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products. ijom [Internet]. 2009 Aug. 29 [cited 2026 Jan. 20];39(8):23-7. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37023