1.
Majumder I. "SHAKTI": A Strategic Marketing Approach of FMCG Giant, HUL-Enabling a Journey towards Business Excellence in the Era of Globalization. ijom [Internet]. 2009 Sep. 1 [cited 2026 Jan. 20];39(9):3-10. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37080