Tanwar AS, Chaudhry H, Srivastava MK. Influencer Marketing as a Tool of Digital Consumer Engagement : A Systematic Literature Review. ijom [Internet]. 2021 Oct. 19 [cited 2025 Oct. 22];51(10):27-42. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/166439