1.
Uppal A, Banerjee S, Agarwal V, Chadha P. Smart Immersion in Marketing : A Study of Technology Convergence and Purchase Intention. ijom [Internet]. 2025 Apr. 15 [cited 2026 Apr. 22];56(4):10-29. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/175975