1.
Gopakumar S, Dananjayan MP, Azizan NA. The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice. ijom [Internet]. 2026 Jun. 15 [cited 2026 Jun. 18];56(6):24-42. Available from: https://www.indianjournalofmarketing.com/index.php/ijom/article/view/176017