Purpose: This study examined the impact of mindful consumption on customer experiences in the organic food market. With health and sustainability becoming more important—especially after the COVID-19 pandemic—it was essential to understand how consumers viewed and interacted with organic food. …

Purpose: This study examined the influence of celebrity endorsements on consumer behavior, particularly in the food and beverage industries. Using a systematic literature review approach, this study identified critical themes, models, and variables, including celebrity expertise and brand fit. Design/Methodology/Approach …

Purpose: Repurchase intention, a key metric in marketing, reflects a customer’s likelihood of buying again from a company. This meta-analysis examined factors influencing repurchase intention across various industries. By integrating findings from multiple studies from different databases, this meta-analysis offered …

Purpose: This study reviewed the literature on advertising ethics and identified research gaps to provide scope for future work. Design/Methodology/Approach : The relevant literature was identified through a search of Scopus and Web of Science. The final sample of 174 …