Volume 45, Issue 7, July 2015

Published: 2015-10-08

Articles

  • A Study and Assessment of Selected Elements of the Visual Aspects of Collectible Chocolate Packaging with the Use of the Eye - Tracking Method

    Agnieszka Sylwia Cholewa-Wójcik, Jarosław Świda
    7-18
    DOI: https://doi.org/10.17010/ijom/2015/v45/i7/79922

  • Green Marketing: The New Strategic Imperative by Firms in India

    Kanak Tara, Saumya Singh, Ritesh Kumar
    19-34
    DOI: https://doi.org/10.17010/ijom/2015/v45/i7/79926

  • Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior

    Ishtiaq Hussain Qureshi, Maleeha Gul
    35-47
    DOI: https://doi.org/10.17010/ijom/2015/v45/i7/79927

  • Permission Marketing: An Analysis with Reference to Banking Promotional E-mails

    Nimit Gupta
    48-55
    DOI: https://doi.org/10.17010/ijom/2015/v45/i7/79929