Volume 56, Issue 7, July 2026

Articles

• From Heritage Brand to Lifestyle SUV : The Mahindra Thar Roxx Case

  Thomason Rajan, John Praveen Motha

  9-25

  • Requires Subscription or Fee PDF (INR 450)

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i7/175631

• Understanding the Influence of Nostalgia Marketing on Cuisine Consumption Behavior in North India

  Swati Sharma, Balgopal Singh, Kamal Jaiswal

  26-44

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i7/175609

• Fear, Regret, and the Urge to Buy : Psychological Pathways to Impulsive Consumption During Crises

  Bhuvanesh Kumar Sharma, Sneha Rajput

  45-63

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i7/175325

• Do Social Media Influencers Shape Gen Z Consumers’ Purchase Intentions Toward Electric Vehicles? An Empirical Study in Delhi-NCR

  Sayed Mohd Qaim, Vijay Prakash Gupta

  64-87

  • Requires Subscription or Fee PDF (INR 450)

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  DOI: https://doi.org/10.17010/ijom/2026/v56/i7/175686