Volume 55, Issue 11, November 2025

Articles

• Experiential Marketing Strategies in Luxury Restaurants : A Pythagorean Fuzzy AHP Approach

  Sweety Das, Neha Gupta, Vinod Kumar, Rajesh Kumar Yadav

  9-32

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i11/175819

• The Determinant Factors of Ethical Purchasing Intention : Does Religiosity Matter?

  Mahestu N. Krisjanti, Harsono

  33-48

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i11/175820

• Evaluating the Impact of Integrated Digital Marketing on Homestay Success in India : A Study of Uttarakhand

  Dipankar Dutta, Mohd Amir

  49-68

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i11/175821

• AI-Driven Omnichannel Marketing and Customer Experience : A Bibliometric Overview

  G. Brindha, M. Vidya, M. Reshma

  69-92

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i11/175822