Volume 55, Issue 7, July 2025

Articles

• Customer Experiences in Mindful Consumption of Organic Food : Convergent Parallel Mixed Method

  Madhavi Sripathi, U. Devi Prasad, T. S. Leelavati

  9-24

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i7/175198

• Mapping Celebrity Endorsements in the Food Industry : A Bibliometric Study

  Jessie Menon Avileli, Vikram Baliga, Mathew Thomas Gil, Krithika Rao

  25-47

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i7/175199

• Factors Driving Customer Repurchase Intention - A Meta Analysis

  K. Kavitha, A. Celina, S. Priya

  48-67

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i7/175200

• Understanding the Literature on Advertising Ethics Using Morphological Analysis

  Jyothis Maria Franklin, Jayasankar Ramanathan

  68-87

  • Requires Subscription or Fee PDF (INR 450)

  DOI: https://doi.org/10.17010/ijom/2025/v55/i7/175201