Talent Management Strategies and Customer Delight : A Conceptual Study

Authors

  •   Annette Sonia Maben Research Scholar, School of Management, National Institute of Technology Karnataka (NITK), Srinivasanagar Post, Surathkal, Mangalore -575 025, Karnataka
  •   Rashmi Uchil Assistant Professor, School of Management, National Institute of Technology Karnataka (NITK), Srinivasanagar Post, Surathkal, Mangalore -575 025, Karnataka

DOI:

https://doi.org/10.17010/ijom/2019/v49/i3/142147

Keywords:

Talent

, Talent Management, Talent Management Strategies, Customer Delight

Paper Submission Date

, October 30, 2018, Paper sent back for Revision, January 15, 2019, Paper Acceptance Date, February 6, 2019

Abstract

Managing talents of individuals has always been a challenge for business leaders. Delighting and engaging customers is also a key challenge faced by organizations in order to be competitive and sustain in the global market. This paper tried to analyze the concepts of talent and talent management for organizations. This paper developed a conceptual framework and aimed to review the various strategies for effective talent management and understanding its implications. It is an interdisciplinary approach in which strategic talent management is linked with organizational outcomes of customer delight. It tries to bring in an overall approach in terms of means and ends, the ends being customer delight. This paper tried to provide insights on concepts, strategies, and implications of talent management practices required for further empirical research.

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Published

2019-03-28

How to Cite

Maben, A. S., & Uchil, R. (2019). Talent Management Strategies and Customer Delight : A Conceptual Study. Indian Journal of Marketing, 49(3), 63–71. https://doi.org/10.17010/ijom/2019/v49/i3/142147

Issue

Volume 49, Issue 3, March 2019

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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