A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations

Authors

  •   Sabari Shankar R. Assistant Professor, Department of Professional Studies, Christ (Deemed to be University), Bangalore Central Campus, Hosur Road, Near Diary Circle, Bengaluru - 560 029, Karnataka

DOI:

https://doi.org/10.17010/ijom/2021/v51/i2/157551

Keywords:

No Keywords.

Tourism

, Destinations, Sustainability, Resources, Culture, Tourists' Knowledge.

Paper Submission Date

, May 6, 2020, Paper Sent Back for Revision, October 18, Paper Acceptance Date, December 12, 2020.

Abstract

This research note focused on tapping the research opportunities on the perspectives of sustainability on tourism destinations. Being a short communication, the research note was created using the literary sources that concentrated only on the sustainability of tourism destinations. Growing tourism attributes ; need for positioning destinations in competitive industrial markets; rapid changes in tourism market characteristics, motives, and opportunities ; and mainly to sustain the tourism resources for better future consumption and preservation were the primitive forces to undertake the research note, which would facilitate further research works in the arena. The communications highlighted the integral and in-depth aspects such as centrality of sustainability, tourists’ knowledge about sustainability, tourists’ responsibility towards sustainability of destinations and natural resources, destination behavior towards sustainability, blending culture and sustainability, and rural destinations and their relevance on a sustainable future. Beneficial keynotes for policy makers and others thereof were enumerated throughout the note.

Downloads

Download data is not yet available.

Author Biography

Sabari Shankar R., Assistant Professor, Department of Professional Studies, Christ (Deemed to be University), Bangalore Central Campus, Hosur Road, Near Diary Circle, Bengaluru - 560 029, Karnataka

ORCID iD: https://orcid.org/0000-0003-2463-2355

Downloads

Published

2021-02-28

How to Cite

R., S. S. (2021). A Research Note : More to Ponder on the Perspectives of Sustainability of Tourism Destinations. Indian Journal of Marketing, 51(2), 60–66. https://doi.org/10.17010/ijom/2021/v51/i2/157551

References

Batham, T. (2013). Building pillars of sustainability : An empirical investigation. Prabandhan : Indian Journal of Management, 6(8), 14–24. https://doi.org/10.17010/pijom/2013/v6i8/60021

Bhatti, K. K., & Negi, A. (2018). Determinants of green marketing leading to sustainable competitive advantage for retailers within the Delhi region. Indian Journal of Marketing, 48 (8), 53–64. https://doi.org/10.17010/ijom/2018/v48/i8/130540

Chavan, R. R., & Bhola, S. S. (2014). World wide tourism : A review. Indian Journal of Marketing, 44(3), 24–34. https://doi.org/10.17010/ijom/2014/v44/i3/80426

Garg, P., & Pandey, A. (2020). Towards sustainable tourism : An empirical investigation. Foresight (Ahead of Print). https://doi.org/10.1108/FS-04-2020-0042

Hanna, P., Font, X., Scarles, C., Weeden, C., & Harrison, C. (2018). Tourist destination marketing : From sustainability myopia to memorable experiences. Journal of Destination Marketing & Management, 9, 36–43.https://doi.org/10.1016/j.jdmm.2017.10.002

Martini, U., & Buffa, F. (2020). Marketing for sustainable tourism. Sustainability, 12(5), 1–6. https://doi.org/10.3390/su12052014

Ng, S. I., Lee, J. A., & Soutar, G. N. (2007). Tourists’ intention to visit a country : The impact of cultural distance. Tourism Management, 28(6), 1497–1506. https://doi.org/10.1016/j.tourman.2006.11.005

Rajan, B., Varghese, V. M., & Pradeepkumar, A. P. (2013). Beach carrying capacity analysis for sustainable tourism development in the South West Coast of India. Environmental Research, Engineering and Management, 63(1), 67–73. https://doi.org/10.5755/j01.erem.63.1.2648

Ramakrishna, H. (2011). Marketing of tourism products in Karnataka : Policy implications. Indian Journal of Marketing, 41(11), 38–45. http://indianjournalofmarketing.com/index.php/ijom/article/view/37734

Villanueva - Ãlvaro, J. - J., Mondéjar - Jiménez, J., & Sáez - Martínez, F. - J. (2017). Rural tourism : Development, management and sustainability in rural establishments. Sustainability, 9(5), 818. https://doi.org/10.3390/su9050818

Yu, C., & Hwang, Y. S. (2019). Do the social responsibility efforts of the destination affect the loyalty of tourists? Sustainability, 11(7), 1–17. https://doi.org/10.3390/su11071998