Consumer Markets and Buyer Behaviour of Cars

Abstract

The field of Consumer Behaviour studies how individual select, buy, use, and dispose of goods, services and ideas, or experiences to satisfy their needs and desires. Understanding the consumer and knowing customers is not very simple. They may say one thing but act oppositely. They may respond to influences that change their minds at the last minute. Companies have to understand how and why their customers buy. This paper deals with analyzing CONSUMER MARKETS AND BUYING BEHAVIOUR OF CARS in Chennai area.