Retailing in India-what's Up?

Authors

  •   G. P. Sudhakar

Abstract

"Conventional retailers, especially those that are mid-sized, will be squeezed from all sides; from larger players with better economies of scale, from smaller players with more focused selection or a greater emphasis on convenience; from electronic retailers that have few physical assets but are rich in information, and from entertainment and education oriented players that offer a more vibrant consumer experience."

Jagdish Sheth with Rajendra.S.Sisodia - "Changing Face of Retailing" Financial Times - series on Managing Marketing - Oct 19, 1998.

Using the article by Jagdish Sheth with Rajendra.S.Sisodia titled "Changing Face of Retailing" published in 1998 as a reference point and generously borrowing the dimensions to examine retailing trends, one can notice the following in Indian retailing.

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Published

2005-06-30

How to Cite

Sudhakar, G. P. (2005). Retailing in India-what’s Up?. Indian Journal of Marketing, 35(6). Retrieved from https://www.indianjournalofmarketing.com/index.php/ijom/article/view/34207

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