Does Credit Card Usage Enhance Defaults among Compulsive Buyers?

Authors

  •   Joji Alex Senior Lecturer- Marketing, Department of Business Administration, Rajagiri College of Social Sciences, Kakkanad, Kerala
  •   P. T. Raveendran Professor, Department of Management Studies, Kannur University Campus, Kerala

Keywords:

Materialism, Compulsive Buying, Enhanced Credit Card Spending, Credit Card Financing Behaviour, Credit Default.

Abstract

The Indian society is transforming, with an increasing exhibition of materialistic behaviour, and varied diversity of interests and preferences as consumers. In a rapidly emerging retail and credit card marketplace, the research question is to ascertain the impact of materialism, compulsive buying, credit card spending and financing behaviour on credit default. The respondents were those using the credit cards for a period greater than one year and structural equation modelling is used to meet the objectives. The findings reveal that credit default is a result of compulsive buying. The credit card financing behaviour is also enhancing the rate of defaults. The practical implication is that the financial retailers should increase customer suitability in the retail sale of credit cards to limit future default rate.

Downloads

Download data is not yet available.

Downloads

How to Cite

Alex, J., & Raveendran, P. T. (2011). Does Credit Card Usage Enhance Defaults among Compulsive Buyers?. Indian Journal of Marketing, 41(6), 3–12. Retrieved from https://www.indianjournalofmarketing.com/index.php/ijom/article/view/37673

Issue

Section

Articles