Volume 34, Issue 1, January 2004

Articles

• Socio, Cultural and Psychographic Dimensions of Advertising – A Conceptual Framework

  R. Sudharshan, K.Arun Jyothi

• A Study on Customers Awareness towards New Insurance Companies

  N. Raman, C. Gayathri

• Strategic Alliances: For Competition and Co-operation

  Pratap Chandra Tripathy

• A Study on Thrift and Credit Utilization Pattern of "Self Help Group"(SHG) in Lakshmi Vilas Bank Suriyampalayam Branch, Erode

  V.S Ganesamurthy, M.K Radha Krishnan, S. Bhuvaneswari, A. Ganesan

• Customer Focus in Banking Services

  A.P. Sebastian Titus, Albin D. Robert Lawrence

• Buyer Behavior of Home Appliances with Special Reference to Microwave Products in Bangalore City

  G. Sudarsana Reddy, P.S Rajarashmi

• Impact of Media Influence on Advertising Revenue - with Reference to Dainik Bhaskar and Nai Dunia

  A.K. Singh, Mili Singh