volume 34, Issue 2, February 2004

Articles

• Bayesian Price : Threshold Estimation

  Chiranjit Mukhopadhyay

• Developing Customer Loyalty : A Case Study of National Bank of Oman

  D.N. Rao, K. Shankaraiah, Ali Al Hakmani

• Consumers and Consumerism

  Melarkode P. Subramanium

• Marketing Support System for Small Scale Industries : will it be Able to Withstand the Impact of Globalisation?(with Special Reference to Nsic)

  Urvashi Makkar, Minakshi Gupta, Satish Kumar

• An Introspection of Consumer Movement in India

  S. B. Sadar, T. U. Fulzele

• Marketing Problems of Cottage Match Manufacturers of Elayirampannai Village

  A. Subbiah, S. Selvaraj