Volume 34, Issue 4, April 2004

Articles

• Awareness and Perception of Educated Consumers about Consumer Protection Laws

  C.S Basavaraj, Shrimant F. Tangade

• Outsourcing-The New Paradigm

  R. Vijay Kumar, G.Thamizh Chelvan

• Tupperware Products-Perception of Users in Chandigarh

  Smriti Sood, Shabnam Priyadarshini

• Managing Supply Chain

  M.V. Subha

• Factors Determining the Brand Preference of Tv-with Special Reference to Thoothukudi District in Tamil Nadu

  K. Ravichandran, S. Narayanarajan

• An Evaluation of Consumer Awareness in Rural Markets

  Y. Krishna Mohan Naidu

• Strategies of Supply Chain Management in the Global Economy

  B. RajaShekhar

• Impact of Consumer Involvement on Buying Decisions-A Conceptual Frame Work

  R. Sudarshan, G. Sridhar, K. Arun Jyothi

• Challenges and Strengths of Supermarket

  Raju M. Rathod