Volume 34, Issue 11, November 2004

Articles

• Performance in the Entrance Examination and its Impact on Academics and Executive Placements with Reference to Business Schools

  Apoorva Palkar, M. Marathe

• Giving Wings to one billion Indians

  R. Sugant

• Retail Revolution

  Gitanjali Bhatnagar

• Brand Promotion : A Case Study of Air Conditioners

  A. Selvarasu, S. Senthil Kumar

• Andhra Pradesh State Minorities Finance Corporation (APSMFC): A Survey of Beneficiaries

  Ali Shabbir

• Consumer Behaviour in Rural Areas: A Microlevel Study on Buying Behaviour of Rural Consumers in Kavali Mandal

  B. Nagaraja

• Brand Preference of Talcum Powder

  K. Chidambaram, S. Ganesan