Volume 34, Issue 12, December 2004

Articles

• Competitive Marketing Strategies for the Indian Pharmaceutical Industry-Post 2005: A Meta Analysis

  Navneet Wadhwa, Lewlyn L. Rodrigues

• Ethical Issues in Marketing : A New Dimension and Challenge

  C.K. Dash, Ashutosh Priya

• Rural Marketing : A Study of Consumer Behaviour

  M. A. Lokhande

• Return on Investment With Industrial Perspective: How ROI Perception and ROI Calculating Model Can be Improved in Fast Moving Consumer Goods Industry

  Gautam Saha

• A Study on Farmers Preference and Market Promotion Activities with Reference to Rice Herbicides

  K. Sivakumar, S.D. Sivakumar

• A Study on Retail Banking Strategies in Private Sector Banks with Special Reference to Hdfc Bank and ICICI Bank Ltd

  R. Amuthan

• How Brand Score/Equity can Affect Branding Strategy Development

  R. K. Srivastava, K. Thakar