Volume 35, Issue 2, February 2005

Articles

• Scope of Marketing in Healthcare Sector

  Sita Mishra

• Preference in Cellular Service Providers in the Post Liberalization Era

  S. Revathy, S. Padmavathy

• Branding J & K Herbaceous Wealth

  Neetu Andotra

• A Case of Emotional Decision Making [EDM]

  T. Bina

• Content Analysis of Comparative Advertisements

  Sukanya Ashok Kumar

• Effectiveness of Sachets in Modifying Rural Consumers' Buying Behavior and their Consumption Pattern-A Researcher's View

  A. M. Sakkthivel, Bishnupriya Mishra