Volume 34, Issue 5, May 2004

Articles

• Tourism Marketing in Western Maharashtra and Goa: The Seven A's Strategy

  P. B. Patil

• Marketing Dynamics of Textiles: A Case of Handloom Products in Chittoor District

  B. Nagaraja

• Small Scale Industrial Maladies - Does Marketing Sickness cause them?

  S. Murugan, M. Edwin Gnanadhas, N. Thalavai Pillai

• Direct Marketing & its Challenges in the Information Technology Era

  Pankaj Atri

• Emerging Women Entrepreneurs in India - Some Observations

  Ch Rajesham, D. Raghava

• Efficiency Benefits Pass on to Consumers: New Development in Retail Market Environment in India

  P. Narayana Reddy

• Marketing of Banking Services in the Globalised Scenario - Emerging Challenges

  V. Gopalakrishnan

• An Application of Attribution in Consumer Decision Making and Defense Against Post Purchase Dissonance - A Study of Rural Consumer Behaviour

  V. V Subrahamanya Sharma, Ramesh Kasturi

• Consumer Behaviour towards Home Appliances - An Exploratory Study with Reference to Pondicherry Region

  K. Shivkumar, S. Komathi