Volume 34, Issue 6, June 2004

Articles

• Emotional Appeals in Advertising: A Conceptual Framework

  D. P. S Verma, Garima Gupta

• India's Export of Fruits and Vegetables and the Role of Banks: An Economic Analysis

  S. S. Nikam

• A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products

  Ashish Kumar Srivastava, A. Sengupta

• Communication and Promotion in Rural Markets

  Darshan Parikh

• Rural Marketing - Prospects

  K. Manjunatha

• An Analytical Study of Consumer Behaviour in the Financial Services Industry in Eastern Uttar Pradesh in India

  V. K. Pandey

• Marketing of Insurance in India - Issues and Challenges

  A. Vijaykumar

• Customer Relationship Management - A Digital Perspective

  S. V Gole, Abhijeet Agashe

• World Trade Organization and Trade Liberalization

  A. Jaffarulla, S. Sangeetha