Volume 43, Issue 6, June 2013

Published: 2013-08-29

Articles

  • Chocolate Packaging and Purchase Behaviour: A Cluster Analysis Approach

    Suraj Kushe Shekhar, P. T. Raveendran
    5-14
    DOI: https://doi.org/10.17010/ijom/2013/v43/i6/36388

  • Influence of Physical Evidence on Service Brand Image Dimensions and Brand Equity

    Somnath Mukherjee, Shradha Shivani
    15–28
    DOI: https://doi.org/10.17010/ijom/2013/v43/i6/36389

  • A Study on Post Purchase Behaviour with Special Reference to Mahindra Two Wheelers

    R. Anitha, V. Kanimozhi
    29–39
    DOI: https://doi.org/10.17010/ijom/2013/v43/i6/36390

  • The Success of Shopping Malls Lies in the Hands of Mall Developers: A Study

    N. H. Mullick
    40–46
    DOI: https://doi.org/10.17010/ijom/2013/v43/i6/36391

  • Factors Affecting the Purchase of Staple Goods: An Empirical Study of Edible Oil Purchase in Tripura

    Manish Das
    47-53
    DOI: https://doi.org/10.17010/ijom/2013/v43/i6/36392

  • Co-Branding: A Case Study of Micromax and MTV

    Mokhalles M. Mehdi
    54-60
    DOI: https://doi.org/10.17010/ijom/2013/v43/i6/36393