Volume 34, Issue 7, July 2004

Articles

• China: A Lesson to Learn

  Gurpreet Randhawa

• Consumer Protection in Andhra Pradesh (A Case Study of Hyderabad District Consumer Voluntary Organizations and Consumer Redressal forums)

  P. Purushotam Rao, S. Parveen

• The Power of Power Saving: A Study on Consumers' Awareness, Measures and Attitude towards Electricity Saving

  Rajnikant Patel, Raju M. Rathod

• Political Marketing & Future Government

  B. Ramakrishna, V. K. Prabhakara Sharma

• A Feasibility Study on Brand Extension with Reference to Arun (Hatsun Agro Products Ltd.)

  C. Madhavi, C. Samudhra Rajakumar

• Media Fragmentation - Issues and Challenges

  S. Selvabaskar

• Marketing of Handicrafts: A Case Study of Andhra Pradesh State Handicrafts Development Corporation

  P. Venkateswarlu

• Organisational Participation in Web Based E-markets

  Rajesh Mahajan, Sunil Kumar