Volume 34, Issue 8, August 2004

Articles

• Improving Marketability of Indian Business Education

  R. P. Singh, Anil K. Yadav

• Modern Business Organisations and Bluetooth Advertising

  Gurmeet Singh, Harish Gautam

• Marketing of Services by Developmental Financial Institutions - APSFC's Experience

  A. Jagan Mohan Reddy, P. James PremKumar

• E-services and their Role in B2C E-commerce

  D. Aravazhi Irissappane

• E-Commerce Law

  Anu Chadha, Amrik Singh Sudan, Alka Gupta

• Problems and Prospects of Pilgrim Tourism with Special Reference to Sabari Pilgrimage

  Anthony Joseph

• A Study on the Effect of Personality on Advertisement Preference and Consumer Behaviour of Working and Non-working Women

  Nilofer

• Service Marketing Strategies for the New Milennium in Banking Sector

  S. Saravan

• The Challenge of Quality Management: A Service Marketer's Perspective

  Harbhajan Bansal