Volume 42, Issue 1, January 2012

Published: 2012-01-01

Articles

A Case on Kingfisher-Air Deccan Merger: The Marriage of Convenience

Subrabhi Goyal, Prantik Ray

4-10
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Leisure, Social Networking and Mass Media: The Evolving Confluence

Satya S.

11-16
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Effectiveness of FMCG Distribution Channels with Respect to Satisfaction of Consumers in Rural Markets

Pravin Kumar Bhoyar, Asha Nagendra

17-22
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Amul: Evolution of an International Brand

A. K. Asthana

23-28
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Mapping & Qualifying Consumption Changes in Product Categories during Recessionary Times

Ray Titus

29-35
- PDF
Pester Power: The Strategic Use of Child Model in Advertising

Srabani Roy Maiti

36-45
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A Study of Consumer Perception on the Use of E-Technology in the Retail Banking Sector: A Comparative Study of Public Sector and Private Sector Banks

Aashish Shashikant Jani

46-58
- PDF

Book Review

Rural Marketing: Text and Cases

Sandeep Agarwal

59-61
- PDF