Volume 42, Issue 8, August 2012

Articles

• Technology Enhancing Customer Relationship Management: A Review

  Shreyas Srivatsan

  4-7

• Perceptions of Investors on the Service Quality of Reliance Life Insurance: A Study in the West Godavari District of Andhra Pradesh

  B. V. R. Naidu

  8-18

• A Study of Customer Preferences for Milk and Milk Products

  Deepa Ingavale, H. M. Thakar

  19-26

• Perception of Work Culture and its Impact on Performance in DMRC

  Anu Singh Lather, Abha Kumar, Shilpa Jain

  27-33

• A Study on Customers' Satisfaction with and Preference of Colour T.V. Brands with Reference to Silchar, Assam

  D.K. Pandiya, Brajesh Kumar, Rajashree Bhattacharjee

  34-44

• An Empirical Study on Critical Success Factors of Six Sigma with Special Reference to the Banking Sector

  Harsh Dwivedi, Renu Pareek

  45-52

• Role of Children in the Family Decision Making Unit

  Andrea Almeida

  53-62