Volume 41, Issue 11, November 2011

Articles

• Apparel Retail Outlet Selection: Influence of Service Levels in Goa

  Mathala Juliet Gupta, Chetan V. Hiremath

  4-14

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  Abstract views: 3 times| Download: 6 times

• A Study on the Factors Influencing the Insurance Coverage of the Girl Child in India: An Empirical Study

  Bernadette D'Silva, Stephen D'Silva, Roshni Subodhkumar Bhuptani

  15-22

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  Abstract views: 4 times| Download: 6 times

• Fast Food Purchase Behaviour in Botswana: An Exploratory Study

  Rina Makgosa, Nchenesi Mabalane

  23-30

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  Abstract views: 9 times| Download: 3 times

• An Empirical Investigation in Delivering Quality Healthcare Services to Patients

  Parvez A. Mir

  31-37

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  Abstract views: 3 times| Download: 5 times

• Marketing of Tourism Products in Karnataka: Policy Implications

  H. Ramakrishna

  38-45

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  Abstract views: 9 times| Download: 17 times

• Building Customer Relations through CRM - A Theoretical Framework of Software Services Firms in Bangalore Cluster

  V. K. Shruthi, T. S. Devaraja

  46-53

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  Abstract views: 20 times| Download: 10 times

• Standardization Vs Adaptation of Marketing Strategy - A Qualitative Study

  G. Ramesh

  54-64

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  Abstract views: 12 times| Download: 4 times