Volume 45, Issue 5, May 2015

Articles

• Export Competitiveness of Select Firms from India: Glimpse of Trends and Implications

  Pranusha Manthri, Ketan Bhokray, Kirankumar S. Momaya

  7-13

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79934

• Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment

  Anees Ahmad, K. S. Thyagaraj

  14-26

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79937

• WhatsApp Usage Differences Amongst Genders: An Exploratory Study

  Shravan Rungta

  27-37

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79938

• Allegiance to New Sports: Sports Marketing in Indian Perspective

  Swati Oberoi Dham, Pratika Mishra

  38-49

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79939

• Factors Influencing the Buying Behavior of Gemstones and Yantras Among Households in West Bengal

  Rabin Mazumder

  50-58

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  DOI: https://doi.org/10.17010/ijom/2015/v45/i5/79940