Volume 44, Issue 6, June 2014

Articles

• Multivariate Relation Between Advertisements, Sales, and Profits: A Study on the Indian FMCG Industry

  Mandeep Mahendru, Kalyan K. De

  7-23

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80367

• Perception of the Retailers Towards Marketing Mix Strategies: An Empirical Case Study on the Soft Drink Market in Visakhapatnam

  V. V. Devi Prasad Kotni

  24-36

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80369

• Impact of Emerging Agribusiness Establishments on Potato Marketing in Punjab

  D. K. Grover, J. M. Singh, Jasdev Singh, Sanjay Kumar

  37-50

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80371

• Louis Vuitton, Gucci, and Audi: The Luxury Retail Sector in India - Will it Grow or Go?

  Neha Bothra

  51-61

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  DOI: https://doi.org/10.17010/ijom/2014/v44/i6/80372