Volume 47, Issue 3, March 2017

Articles

• Brand Loyalty of Customers in Smartphone Brands

  S. Santhosh Kumar, Rahul P. Menon

  8-15

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111417

• Social Media as a Marketing Tool : Opportunities and Challenges

  Mayank Yadav

  16-28

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111420

• Effectiveness of Sexual Imagery in Advertisements and Influence on Purchasing Behaviour of Consumers in Mumbai : A Study Across Genders and Generations

  Jackson John, Jennifer D'Abreo

  29-42

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111421

• Consumer Socialization Process and Adolescent Junk Food Consumption in Chennai and Hyderabad

  B. V. Jayanthi, Y. Hari Prasad Reddy

  43-61

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i3/111422