Volume 48, Issue 9, September 2018

Articles

• Conceptualization and Measurement of Consumer Based Brand Equity for Airlines

  Balgopal Singh

  7-25

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131436

• Power of Scent Marketing to Influence Consumer Behavior

  Rupa Rathee, Pallavi Rajain

  26-39

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131439

• Analysis of Health Drinks : What is Satisfying Consumer's Thirst ?

  Shikha Bhagat, Shilpa Sarvani Ravi

  40-54

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131441

• Measuring Service Quality and its Relationship with Customer Patronage at a Car Dealership in South Africa

  Ajay K. Garg

  55-65

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  DOI: https://doi.org/10.17010/ijom/2018/v48/i9/131442