Volume 49, Issue 1, January 2019

Articles

• Branding of Territorial Speciality Products : A Case of Udupi Mattu Gulla Brinjal

  Vikram Baliga, Harish Joshi, Sandeep Shenoy

  8-24

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140601

• Entry and Expansion Strategies for Burberry in Oman by Applying Porter's Five Forces Model

  Tagreed Saleh Abalkhail

  25-35

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140603

• Toys as Food Premiums : Does it Promote Unhealthy Eating Habits? (Understanding Mother's Perspective)

  Manjot Kaur Shah, Garima Malik

  36-47

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140604

• Purchasing Criteria for Apparels among Indian Consumers

  Pawan Kumar, Kanchan

  48-60

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  DOI: https://doi.org/10.17010/ijom/2019/v49/i1/140606