Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India

Authors

  •   A. Veena Professor, Department of Management Studies, PES University, 100 Feet Ring Road, BSK III Stage, Bangalore - 560 085, Karnataka
  •   Daxon D'Souza MBA Student, Department of Management Studies, PES University, 100 Feet Ring Road, BSK III Stage, Bangalore - 560 085, Karnataka

DOI:

https://doi.org/10.17010/ijom/2017/v47/i2/110024

Keywords:

Electric Vehicles

, User Perception, Rental Model

Paper Submission Date

, August 8, 2016, Paper sent back for Revision, November 1, Paper Acceptance Date, January 5, 2017.

Abstract

Electric vehicles (EV) were developed as a sustainable and cost-effective solution to the environmental problems resulting from petroleum-based forms of transportation. In recent years, renting of vehicle systems has garnered a great deal of interest and activity internationally as an innovative transportation solution. Existing research about EVs is largely concentrated on a purchase model. Results included perceptions of high costs to purchase and maintain EVs. This study, in contrast, focused on a rental model of EVs offering the potential to lower transportation costs and cost-sustainable option. The objective also included understanding the users' perception of a potential rental model of electric vehicles (EV). The study used the survey method to assess the perception, potential benefits, and drawbacks of a rental model of EVs. The expected findings included positive perceptions of the cost savings associated with the EV rental model versus the hybrid rental model.

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Published

2017-02-01

How to Cite

Veena, A., & D’Souza, D. (2017). Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India. Indian Journal of Marketing, 47(2), 8–23. https://doi.org/10.17010/ijom/2017/v47/i2/110024

Issue

Volume 47, Issue 2, February 2017

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

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