Volume 47, Issue 2, February 2017

Articles

• Establishing the Market Potential of a Rental Model Multipurpose Electric Vehicle (MPEV) for Individuals with Lower Limb Disabilities in India

  A. Veena, Daxon D'Souza

  8-23

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i2/110024

• Decoding the Mantra of Succession Planning for the Unorganized Retail Stores in Central India

  Shiladitya Verma, Ravi Chatterjee, Sujoy Sen

  24-33

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i2/110025

• Consumer Involvement Towards Ready-to-Eat Breakfast Cereals in India : An Application of Revised Product Involvement Inventory (RPII)

  Simi Simon, B. Murali Manohar

  34-46

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i2/110026

• An Empirical Study on Consumer Trust in Online Shopping in Punjab

  Anand Thakur, Shabnam, Rupinderdeep Kaur

  47-59

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  DOI: https://doi.org/10.17010/ijom/2017/v47/i2/110027