Marketing Operations of Himachal Apples - An overview

Abstract

Apple is one of the oldest fruit known to man. Apples are bring produced in India for nearly half a century, but their production has increased rapidly only after 1960's, mainly on account of excessive cultivation. Apple production is mostly confined to the northern states of Jammu & Kashmir, Himachal Pradesh and Uttar Pradesh. The annual production of apples in the country is now estimated at nearly a million towns. At present, apples are sold in every nook and corner of country and are available even in the remote villages.