Volume 35, Issue 3, March 2005

Articles

• Opportunism in Distribution Channels

  G. Sridhar

• Condition your Organisation with Knowledge Management and Managerial Excellence

  V. Subramanya Sarma, Ravi Kumar Jain

• Impact of Effective Advertisement on Consumer Attitude

  F. R. Alexander Pravin Durai

• Rural Tourism Marketing - A Strategy for Global-local Linkage

  G. Ganesan, K. Chandra Sekar Rao

• Growth and Evalution of Washing Machine Industry in India

  D. Raghunatha Reddy, N. Sivakumar

• Marketing Operations of Himachal Apples - An overview

  Jai Singh Parmar

• A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State

  D. Venkatarama Raju, S. Saravanan

• Consumer Behaviour and Awareness with Special Reference to Edible Oil Users - A Study

  A. V. Ramana, P. Viswanath